In 1998 the Argentinean Film Council —INCAA—granted “Candela”, a film written and directed by Martín Romanella a development and production award. The film succeeded in international film festivals and doors opened up for Martin. That was the beginning of his professional career as a director.
Through his half a decade living in London he started directing music videos but quickly commercials became his passion. Working with the world’s leading advertising agencies and media groups Martin is represented in all continents and has received awards from festivals such as: Lions Cannes, UK´s Lia, Wave, Cyclope, Fiap and San Sebastian.
His work has expanded from local to global campaigns for the most prestigious clients and brands.
His portfolio speaks for itself; a distinctive cinematic style influenced after his photography background mixed his parallel love – screenwriting. Which, all together gave his commercials a taste of a cinematic experience: subtle acting, eerie and dreamy visuals, non-linear structure, poetry and atmospheric scenarios with the belief that a TVC can be rich and hook that casual audience into an unexpected visual experience.
As an international director his style has taken him to all corners of the globe, and it continues to be one of the most rewarding aspects about his daily grind. He was born in Buenos Aires, but has lived in London, Los Angeles, New York, Vienna, Spain, believing that adapting to other cultures with an observational eye makes you an autodidact sociologist. At the end of the day, Martin has learned that a big part of moving a large audience is actually knowing it.
Epic scenarios, automotive, fashion films, being a multi-faceted shooter has allowed him to work for a variety of subject matters from period films to lifestyle.
Martin graduated in film from New Your University and UBA— University of Buenos Aires—he is based out of Madrid, Spain, loves his 3 kids: Roque, Gia and Rio and very much his wife, Catalina.
Since 2012, he is an active member of the prestigious DGA —Directors Guild of America— Also a member of ALMA Writers Guild and the FSE (Federation of screenwriters in Europe).
- Coca Cola
- Guggenheim Museum